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Sterling Solution’s major areas of expertise include:

  • Demand Chain Economics
  • Sales and Operation Planning
  • Distribution Optimization
  • Transportation Management
  • Third Party Logistics
  • Fleet Management
  • Cold Chain Management
  • Food Safety
  • Project Execution
Our People PDF Print E-mail

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Sam Huang

Sam Huang is a logistics professional offering over 8 years of experience in manufacturing and consulting environment performing various types of work in many different aspect of the supply chain such as network modeling, distribution, warehousing, order management, forecasting, and inventory control. With exposure to many different industries, ranging from food to industrial equipment, his technical expertise along with his strong business background in logistics help  deliver bottom line results and benefits through design and implementation of world class supply chain strategies and improvements. Sam holds an MBA from Penn State Smeal College of Business.

Trisha Castro

Trisha Castro, a Staff Consultant, is responsible for the direct support of project management initiatives in Sterling Solutions logistics and distribution practices.  She has over 25 years experience in data analysis and logistics.  She designs and maintains databases and develops queries for extracting data for analysis.  She has extensive experience in developing graphics, charts, and reports to include in various presentations and documentations.   She has experience in conducting phone and web-based customer surveys.  She develops databases and generates reports and graphs from responses of the surveys.  She has experience in temperature tracking for cold chain life-cycle from programming temperature logger to extracting data and importing to database for analysis.  She is responsible for tracking weekly scores and completion of food safety audits that are performed by certified auditors.  She is the direct liaison between the food safety auditors and quality assurance personnel to ensure timely and accurate audits.  She also assists in the network optimization process by obtaining logistic information and ensures the data is accurate.


Dr. Kevin W. Westbrook, Ph.D

Dr. Kevin Westbrook spent the last 20 years working with services companies to develop internal strategies to grow revenues, increase market share, and differentiate services and products. Kevin has experience in providing environmental surveillance, developing high-impact business plans, and managing marketing and operational strategies. He has been a core team member and prepared market analysis and presentation documents for the sale of a large company to new equity investors. Kevin has been a manager involved with the execution of several large new product launches to include HR outsourcing, a national commercial insurance solution for small business, home care services, and insurance claims handling services offered to Fortune 500 companies.

Kevin’s skills are predicated on extensive market research experience involving both quantitative and qualitative methods. These multiple projects have yielded key findings that have provided senior strategic leaders with valuable insights to make transforming decisions. His work has extended to new product concepts, market potential forecasting, competitor movements, branding, account management activities, segmentation, service quality, and customer loyalty.

Kevin has extensive sales and marketing training experience with seasoned sales executives within the U.S., Brazil, Columbia, and Mexico.  He has worked with business development teams to design and implement standard sales metrics, hiring criteria, teleprospecting protocols, sales force automation, and sales collaterals to support high-impact selling efforts.

Kevin received his master and doctorate degrees in marketing from the University of Memphis. He has taught hundreds of MBA students and company sales executives on strategic selling and marketing management principles since the late 1990’s. Kevin’s vitae also includes over 10 published business articles in leading marketing publications.

Kevin is a full professor of Marketing, McAfee School of Business Administration, Union University - AACSB accredited.  He teaches Strategic Marketing and Business Research courses.  Kevin was winner of the 2010 Newell Innovative Teaching award at Union University. 

Kyla Moyerkayla

Kyla Moyer is a seasoned consulting professional with 15 years experience in all facets of Supply Chain Management.  She has extensive experience in network rationalization, procurement, planning/scheduling, forecasting and financial analysis.

Over her career in industry and consulting Kyla has delivered innovative solutions to complex supply chain and operational problems.  She takes a pragmatic approach to situations where she then applies support analysis that delivers practical solutions which clients can implement quickly and successfully.

Kyla Moyer has been providing her expertise as a senior project consultant with Sterling Solutions for over 7 years, and is regarded as highly motivated and skilled network optimization expert having worked on more than 100 distribution modelling projects.  She has served industry (Bowman Distribution, Little Tykes Rubbermaid and Sealy Corporation) at various levels providing creative insight, innovation and leadership to improve operational effectiveness across all facets of the supply chain.  While at Rubbermaid Kyla was responsible for 2 global cost saving initiatives that yielded $55 million in annualized cost savings.

Kyla has an undergraduate degree in Business/Finance from Kent State University and an MBA from the Case Western Reserve Weatherhead School of Management.  She is also certified in various APICS modules and has been involved in serveral Lean Manufacturing projects and Kaizen events.